Category Archives: The Media

A hint of mortality

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Today Guy Kewney died of cancer.  He’d been ill with Liver and bowel cancer for a year.  For those of us who got involved in personal and home computing ‘at the start’ Guy was effectively ‘Mr Personal Computer World’.  He didn’t own it, but his column was often the one we all read first.  One of Kewney’s claims to fame was that he invited the ‘Uncle Clive’ persona for Clive Sinclair – true or not I guess we’ll never know, but it did wonders for Sinclair and his machines. Kewney also had a massive amount of influence in terms of how he got a lot of folks interested in writing for the magazines – even those of us who never wrote an article for Kewney felt motivated by him.  There’s a nice piece here by Jon Honeyball, which sums up Kewney pretty well.  The sad thing is that for many people he’ll be remembered not for his journalism, but because the BBC ended up interviewing a taxi driver called Guy Goma instead of Guy Kewney a couple of years ago.  Typical BBC….

I had a certain sympathy with Kewney because he wrote the ‘NewsPrint’ section of PCW which gave industry news- I did a similar job for a few months for a small technology newsletter, and the job almost killed me.  Guy, thanks for the articles and the inspiration.

Over the years I’ve been saddened on a number of occasions by writers that I first encountered in my childhood or teens.  Back in 2008 I commented on the passing of Sir Arthur C Clarke, and a few weeks ago I learnt that a radio amateur called Norman Fitch, who for 21 years had written a column about VHF radio communications for the UK Amateur Radio movement’s ‘house magazine ‘Radio Communications’ had died.  Way back in 1989, I remember reading about the death of a chap called MG Scroggie, who’d written one of the books that got me interested in amateur radio in the first place. 

When Johnny Cash died I was saddened – another part of my childhood passed away.  I guess that when people that we grew up knowing, or those that are our contemporaries, die, it’s a constant reminder of our own mortality.

And oddly enough, whilst I’ve been writing this piece, I heard that Malcolm McLaren, one time manager of the Sex pistols and arguably the creator of much of the UK Punk Scene – and very much a figure from my own teens – has also died today at the age of 64.

Dr Who – lazy writing or social engineering?

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And so the new incarnation of Dr Who has his first adventure on BBC One, with 27 year old Matt Smith as the latest actor to portray the eponymous Time Lord.  The one thing about Doctors these days is that if you don’t like the current one, there’ll probably be another one along in a couple of years…. 🙂

As well as teh Doctor, we have his new assistant, Amy Pond, played by Karen Gillan, who encounters the Doctor whilst dressed as a Kissogram Policewoman and agrees to travel with him.  She does, however, insist that she comes back before the following morning, as she has ‘stuff’ to do.  What we know, but what she doesn’t tell the Doctor, is that the stuff is her Wedding Day.

Hold on a minute…picking up a new assistant at the time of her Wedding…haven’t we been there before with the dreadful Donna Noble, who turns up in the TARDIS actually in her Wedding Dress on the day of her Wedding?  Come on folks – that is laziness of the highest order.  There are lots of ways in which assistants have been introduced to the Doctor, but to have two of them introduced in what has to be an unusual way like this is really lazy writing and serious imagination failure.

Or…could it be another piece of social engineering on behalf of the Dr Who / Torchwood writing ‘establishment’?  OK – I know that may seem a little extreme but I’ve muttered on numerous occasions in the past about the rather ‘heavy handed’ PC attitudes that have permeated some of the episodes of both Doctor Who and Torchwood – to the degree that some of the dialogue grates.  Several of the characters have frequently seemed to fit a set of PC stereotypes, and I’m afraid that this introduction of a second assistant at a point in which she is basically committing herself to a traditional lifestyle again grates. 

Just think about it – a Doctor who appears to be getting increasingly younger with each incarnation, in looks and behaviour.  An occasional character in the form of Jack Harkness who cannot die and is forever young.  A young woman running away from what some folks would label the ‘humdrum’ of normal life.  Just seems a little bit ‘Lost Boys’ here – reflecting a lifestyle and belief structure in which people are unwilling to grow up.

And there’s one more thing…

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My guilty secret for today – I love ‘Columbo’.  No, not Colombo, capital city of Sri Lanka, but Columbo, dishevelled Los Angeles murder squad detective in the 1970s TV detective series of the same name.  I’ve just watched an episode this afternoon – it’s sort of comfort TV for me, I have to admit.  No matter how smart the villain, how heinous the crime, you know that Columbo will eventually get his man (or woman) – you even get to see, in the first 15 minutes or so, the murder take place, who did it and how he did it.  The trick for Columbo, and the entertainment for the viewers, is trying to work out what tiny error the villain of the piece has made that will eventually be spotted by our scruffy and (at first glance) slow-witted hero and that will lead to their downfall.

Yes, it’s a derivative and predictable formula – and I think that that’s what makes it such wonderful ‘comfort TV’ – you know roughly what you’re going to get, how it’ll be paced, etc.  Classic ‘cliche’ Westerns were known as ‘horse operas’ – they had the same predictability of structure as did theatrical operas.  The 1930s and 1940s saw the rise of the ‘space opera’ in science fiction – similarly stylised stories based on mainstream adventures, and of course we’re all aware of the soap opera – the less said about that particular genre, the better! 🙂

Columbo is undeniably ‘crime opera’ – it grew out of a series called ‘Mystery Movie’ that used to run on Tuesday or Wednesday evenings on, I think, ITV in the 1970s – it featured a number of different crime investigation based series – Macmillan and Wife and Banacek were two others I particularly remember.  They were staples of TV consumption in the Pritchard household in my adolescence, and I have particular memories of them being on TV whilst I was doing homework or dashing in and out of the garden!  Just like an opera which, by tradition, isn’t over until the fat lady has sung, an episode of Columbo isn’t anywhere near over until he’s turned to teh murderer when leaving a room, asked ‘Sir…just one more thing?’ and then asked the question that will eventually break the case. 

One of the things I love about Columbo – and I think a lot of the actors who took part also loved it – is that you get the chance to see a lot of stars play murderers or  victims.  Two of my personal favourites are Johnny Cash – playing a murderous musician – and Patrick McGoohan.  McGoohan turns up a couple of times as a murderer – in one episode he plays the commander of a military academy, and in a second episode he’s the campaign manager for a politician.  I doubt that this sort of casting would be possible today, and it’s a shame.

The ongoing ‘in jokes’ in Columbo – his rather elderly Peugeot car, his habit of getting mistaken for a delivery man or (worse still) tramp due to his dress, his apparent forgetfulness and rambling anecdotes – all contribute to the charm of the show.  And it IS a charming show – it’s gentle, mannered and definitely reflects a different age of TV entertainment as far as TV cop shows are concerned.  For me it provides happy memories of a time when my life was certainly simpler, and a reflection back on a world that seems much further away in history than 30 years.  And the stories and writing – there’s no post modernism, no ‘knowing nods’ to the audience.  It takes itself, on the whole, seriously and it works.

Now…how on Earth would he get on with Gene Hunt?

Social Search…waste of time?

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I’m a big user of search engines.  Despite my grumblings and pontifications on here about Google, I still use them the most because they’re still the best out there.  I hope that Bing – despite the daft name – will one day come to challenge Google, but until then, I just Google.  It’s been interesting recently to see Tweets start appearing in search results, and I’ve commented in this blog on the topic.  The most recent work being done by Google that they feel will improve the search experience for us all is explored in this piece from the BBC, and I’m particularly interested in the comments made about ‘Social Search’.

First of all, what is Social Search? 

My definition of a true Social Search tool is one that would give weight to a number of different aspects when searching.  These would include:

  • The normal search criteria as entered in to any search engine that you care to use.
  • Your location, intelligently applied to any searches that might be expected to have a geographical aspect to them.
  • A weighting applied to favour the results based upon material that meets the criteria you’re searching on that may have been placed on the Internet by people or organisations within your personal or professional network.

To give an example – you do a search for restaurants.  The search engine makes a guess about your location based on previous searches, geocoding based on your IP address or, coming real soon, tagging provided with the search request specifying your location based on a GPS in the device that you’re using for the search.  The search engine then determines whether your ‘friends’ have done similar searches, whether they’ve done any reviews or blog posts about restaurants in the area, posted photos to Flickr, or are actually Tweeting FROM a restaurant as you search, whatever.  The results are then returned for you – and ideally would be tailored to your particular situation as understood by the search engine.

And this is roughly what the Google Social Search folks are looking at.

“….returns information posted by friends such as photos, blog posts and status updates on social networking sites.

It is currently only available in the US and will be coming to the rest of the world soon.

Maureen Heymans, technical lead at Google, said this kind of search means the information offered is personal to the user.

“When I’m looking for a restaurant, I’ll probably find a bunch of reviews from experts and it’s really useful information.

“But getting a review from a friend can be even better because I trust them and I know their tastes. Also I can contact them and ask for more information,” she said.

In future users’ social circles could provide them with the answers they seek, as long as individuals are prepared to make those connections public.”

Of course, the million (or multi-billion) dollar question is how far are people to go in terms of making their networks available to search engine companies in such a way that results can be cross referenced in this way.  Once upon a time I’d have said that folks wouldn’t, as they value their privacy, but today I’m not so sure.  Given that we have seen sites where people share details about credit card purchases, I’m not convinced that people value their privacy enough to not allow this sort of application to take off, at least amongst the ‘digital elites’.

Of course, hopefully it will be up to us whether we participate in using Social Search – I guess all of us who blog or Tweet will find our musings being used as ‘search fodder’ unless we opt out of making our contributions searchable.  Will I use Social Search?  If it’s at all possible to opt out, No.  And here’s why.

Because I doubt the results will be as relevant to me as Google and all the other potential providers of SOcial Search think they will be.  Let’s face it – these companies will not be doing it for nothing – some where along the way the ‘database of intentions’ will be being supplemented and modified based upon the searches carried out, and such information is a goldmine to marketers and advertisers.

But the relevance to me?  I’m yet to be convinced – and here’s why.

If I really want the opinions of my friends, family and occasional business contacts on what I eat, wear, watch or listen to then I’ll ask them directly.  Just because I know someone doesn’t mean that I share any similarity in viewpoint or preferences at all.  I have friends with very different interests – Christians, Muslims, Jews, Buddhists, Agnostics  and Atheists, people from the political left and right, party animals and stay at homes…the differentiation goes on.  This is because I pick my friends based on what they’re like as people – not necessarily because they share interests or beliefs.  As it happens, I’m occasionally quietly offended by what some of my online friends say – but that’s life.  We don’t always have to agree or share the same beliefs.  

Therefore, the idea of biasing my search results based on what people I know search for, prefer or comment on is potentially useless.  If I wish to know what my friends think or say – I’ll talk to them, email them or read their tweets / blogs / whatever directly. 

I feel there’s also a serious risk of ‘crystalisation’ of beliefs – a sort of friendship groupthink emerging.  Think of what it was like when you were 13 years old and spotty.  For many teenagers it matters to be ‘in with the in-crowd’; Social Search could contribute to the return of that sort of belief structure amongst peer groups.  By it’s nature, the people who will be ‘opinion leaders’ in your Social Search universe will be those friends who are most online and who share the most.  Their activities will hence bias the results returned in Social Search.  It might not be such a problem for them, though – people who have a high Social Search presence will undoubtedly come to the attention of advertisers and opinion formers who might wish to make use of that ‘reputation’.

One of the great advantages of good, old-fashioned, non-social search is taht you will occasionally be bowled a googly (pitched a curve ball for my transatlantic friends!) that might lead you off in to whole new areas of knowledge.  You may be prompted to try something new that NONE of your friends or colleagues have heard of.  Whilst these results will still be in the results, if they’re on the second page, how many of us will bother going there?  We’ll become fat and lazy and contented searchers.

So….I think I want to stay as an individual.  For now, I’ll happily turn my back on Social Search!

Social Media and the mob

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One of my favourite films is ‘The Fisher King’ – one of the most haunting scenes in it is where Radio ‘Shock Jock’ Jack Lucas repeats the words ‘Forgive me’ from a TV script he is hoping to star in, whilst, unbeknown to him, thoughtless comments made by himon his radio show have driven a mentally ill caller to take a gun to an upmarket bar and open fire on people there.  The next scene in the film is of him three years later in a drunken rage after his life has fallen apart in the aftermath of the shooting, with his anger being directed at the actor who DID get teh role.

A few words uttered thoughtlessly in a public arena; in the film it was talk radio, but today it’s just as likely to be Facebook or other Social Media.  Of course, Social Media is a valuable tool with which to organise groups that are angry at social and political issues, for example.  But there are also a number of groups that go beyond what is acceptable:

There have been similar items featured on YouTube and Twitter – and as long as there has been any sort of media – starting with the pub on a Saturday night – there have always been public threats made against people.  The reach of Social Media though makes these sorts of groups and viral campaigns different in some major ways:

  • Sheer numbers – let’s face it, with Facebook you have a potential audience of 400 million people for your campaign.
  • Persistence and visibility – until such a group is removed it’s there all the time and can be found via search engines inside the Social Media site and indirectly form outside the sites.
  • Speed of activity – something can grow rapidly – much more rapidly than any campaign arranged through traditional media.

The obvious immediate result of this sort of mobilisation is the generation of ‘flash mobs’ – often for very good causes – where groups of people assemble, do something. then disappear.  This can frequently be done in the space of a few hours, rather than the days or week traditionally required to get a traditional demo together.

However, a less obvious but more sinister aspect of the use of Social Media is what’s best called ‘validation’.  This is something I’ve touched on in a previous blog post here on Joe’s Jottings – ‘Gazing in to the abyss’ – and it’s possibly more dangerously relevant when we look at the role of Social Media in generating a good, old fashioned, pitch-fork and torch carrying mob.

If you’re one slightly disturbed individual who thinks that a public figure deserves death, then the chances are that until recently you’d find very few people who agreed with you – or even if they agreed with you, would be very unlikely to publicly state it.  Today, the world’s a different place.  Your views can find validation in a number of ways – someone may set up a ‘jokey’ ‘Let’s kill X’ group or web site; other nutters may be more serious about it; or you might see groups on the Internet who just don’t like the person.  And you might see all of these people as somehow validating your point of view – a little like Jack Lucas’s deranged listener.

Let’s just hope that we don’t have too many people saying ‘Forgive me’ as a consequence.

A quick guide to blog spam…

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I’ll soon be hitting a landmark on Joe’s jottings – 10,000 spam posts caught by the Akismet spam trapping plug-in for WordPress.  Not at all bad going – I would advise anyone who runs a WordPress Blog to get their hands on this very useful piece of kit!  Anyway – I saw a comment posted by another blogger that made me wonder about ‘spam spotting’ in general, especially as I’ve seen a number of spam posts that are plausible enough to look like a ‘real’ comment sneak through Akismet (not many – about 2% in total) in to my moderation queue, and I’ve also seen quite a few comments on other blogs that are clearly spammy.

So, here’s a few thoughts as to keeping your Blog spam free!

  1. First of all – why bother?  The simple answer is that if you allow spam posts to appear in your blog comments then it gives the impression that you don’t care enough to keep the spammers at bay.  I’ve set my blog up so that all comments need to be moderated / checked before they show up on the live blog.
  2. Use a good spam-trap like Akismet.  It save so much trouble and effort and is well worth it – and it’s free for personal use.  There’s no excuse! It isn’t perfect – it will sometimes allow stuff through in to your comment queue which you then need to check out. 
  3. When you get comments in your comment queue, it’s worth looking at the email address.  My general rule of thumb is that if the mail comes from a .ru address, or just looks ‘unusual’, I bin it, irrespective of what the actual comment is.  This may sound rather ruthless but I’ve yet to have a single real comment from an .ru email address, so I can’t be bothered to spend brain cells on it.
  4. Take a look at the relevance of the comment made against the article on which the comment is givn.  Some spammers apply ‘generic’ comments such as ‘great post’ to everything – don’t be deceived – take a look at the email adderss and any link.  Don’t necessarily click on the link – you have no idea what’s on the other end of it.
  5. Some comments may be of the form ‘How did you get this template working?  Please mail me and let me know how.’  Occasionally these even have sensible looking email addresses, but I NEVER reply to a comment on my blog through email.  Basically it’s just a way for the spammers to get a ‘live’ email address from you.
  6. A general piece of advice is to be wary of any comment that is complimentary or that is in bad English or just a single sentence of the ‘I agree with this post’.  ‘I agree’ posts add little to debate around posts on a blog anyway – if the person is genuinely commenting they’ll tend to put a little more on to the comment.  Some comments are in incredibly poor English – even if they’re not spam, I bin them as they just look poor on the comment list for an article.
  7. If you do get comments that are spam, and that have escaped the attention of your spam filter, please ensure you report it as spam using whatever ‘report spam’ options are available in the spam filter you’re using – that way you’ll be contributing to improving the quality of spam filtering.

And there you go!  May you be spamless!

Facebook and the panic button….

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Since the recent case in which a teenage girl was groomed and murdered by a paedophile via the Facebook site, there has been a lot of pressure from the UK Government for Facebook to put a ‘Panic Button’ style link on the site – a move supported by the CEOP organisation.  Facebook have commented that they have no objection in principle to making it easier to report abuse on the site, but that they feel that the CEOP supported option is not necessarily the best way.

Facebook are far from perfect in the way that they treat their users; I think all of us who use the site would have our own grumbles about privacy and the attitude of Facebook as a whole towards individual users now that they’ve got big.  But to be honest I think I would rather central Government stayed out of issues like this – especially New Labour, who seem to have spent the last decade dismantling our civil liberties bit by bit.  For a previous broader comment on this issue, I direct you to this item from a year ago, in which author Phillip Pullman commented on the behaviour of New Labour.

Since then we’ve had the Digital Economy Bill – even without the Lib Dem Peers’ Amendments it was a pretty poor piece of legislation.  With the amendments it offers a wonderful means of stifling debate by simply shutting down access to any site that breaches copyright.  Under the Bill, as it stands, and if it were strictly applied, YouTube could be blocked to UK ISPs because of material that breaches copyright. 

Part of the problem with New Labour is their amazing ability to put together piss-poor legislation on a ‘knee jerk’ basis.  A lone gun nut leads to a total handgun ban – which doesn’t affect criminals as they tend to disobey the law anyway.   Despite massive increases in the legislation aimed at child protection, the very basic laws that were there all along fail to be implemented and children keep getting killed.  And there are many more examples.  One interpretation of this repeated series of cock-ups is that they’re just incompetent; my own interpretation is that New Labour are just incredibly keen on reducing our civil liberties as much as they can to have a nicely compliant and obedient citizenry.

The issue for me here is not just the Facebook reporting mechanism; I’m afraid I regard that as something of a ‘thin end of the wedge’, by which Government could influence and impact the policies of web sites not even based in Britain.  It’s not far from that sort of thing to the  censorship policies adopted by China and, more recently, but to a lesser degree, Australia.  Protesting about this sort of Government activity, which initially starts with child protection, is a little bit like trying to answer the question ‘Have you stopped beating your wife?’ in a way that doesn’t make you guilty.  But given this Governments record on civil liberties I’m afraid I do not and cannot trust them. 

As  Rousseau said “Free people, remember this maxim: we may acquire liberty, but it is never recovered if it is once lost. ”

And we’re losing it bit by bit.

Caprica 90210

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I am an enormous fan of the re-visioning of ‘Battlestar Galactica’ – good story and plot, good characters, nice combination of high tech and retro gadgets (loved the old style telephone handset that was used in the command centre).  Combine that with excellent soundtrack – just the best TV science fiction in recent years.  When I heard that a ‘prequel’ of BSG was in the works, I was a little bit concerned, but hopeful – same folks involved, should be worth watching.  And so I watched the pilot of Caprica with interest….

The following will help understand this post if you’ve not watched Caprica.  Daniel Graystons, father of Zoe, has a company involve din military robotics and AI.  They’ve made something called a Cylon, which needs an electronic brain called an MCP to work.  Joseph Adama, a top lawyer, has a daughter, Tamara, who was killed in a terrorist attack along with Zoe.  Both girls had ‘avatars’ in a VR game, and these avatars have retained form after their death.  Zoe ends up in the electronic brain of the prototype Cylon.  Tamara ends up left in the VR systems.

With me so far?  Where the frack did it all go wrong?

Don’t get me wrong, it isn’t all doom and gloom in Caprica, (list of episodes and plot here) and at one level that makes it worse – every now and again stuff starts happening and you’re at the stage of ‘Oh yeah, here we go, they’re gonna start turning out Cylons in a production facility, and Zoe – that teenage lass who’s consciousness is in the prototype – will….er…..do something…but hey, we’re looking at some serious tin men whupping Colonial Marine action!’  But then we cut back to a frackin’ boarding school or a VR representation of Dawson’s Creek.

And that’s the problem.  There is simply too much attention being paid to teenagers in this whole saga.  And that’s the flaw.  Last night we had Zoe going on a virtual reality date with the teenager who is helping her father work out why the ‘brain’ of the one working prototype works and others don’t.  The two teenagers end up with a suggestion that may point to the problem.  Back in the lab, old man Graystone is told this by his teenage assistant and it’s as if he’d never thought of it.  Hello?  This guy is the Stephen Hawking of robotics and AI.  His company make the holographic interfaces that people use to go in to immersive virtual realities in Caprica.  He’s not Homer J Simpson, for crying out loud!

Elsewhere, the head of the other family involved in the saga, Joseph Adama, is swanning around in a VR ‘game’ called ‘New Cap City’ trying to find the avatar of Tamara.  It works well, some shoot ’em up and folks with the same tailor as Neo and Trinity from ‘The Matrix’ – I’m hopeful that this will go places.  The religious / spiritual angle – monotheism emerging in a polytheistic culture – is really interesting as well.

But then we get the bloody teenagers again and I weep in to my tea.

Come on guys – I can see that you want to reach the teen demographic, but don’t forget the rest of us.

Dumb beyond reason – Children’s Commissioner suggests raising English Age of Criminality

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Regular readers of this blog will realise that there are certain hobby horses that I have.  One is that I ask for little from Government except that they do what only Governments CAN and SHOULD do, and otherwise stay out of my face.  The other is that I genuinely believe that there are people who can be described as evil, and that Moral Relativism is a seriously dangerous philosophy.  I explored that territory in this post – I commented at the time how surprised I was when I found a number of people on another online site berating me for calling the boys involved ‘evil’.

Well, I guess I’d better get ready for some more berating, because this suggestion from Maggie Atkinson, Children’s Commissioner for England, is a typically daft liberal riposte to a problem caused by the worst form of liberalism.  The suggestion is to raise the age of crimninality from 10 to 12, because most 10 year old criminals don’t know what they’re doing.  Bollocks.

OK…deep breath….

Ms Atkinson.  There is one question to answer here.  The vast majority of 10 year old kids do not take a toddler from a shopping mall, lie to people who stopped them about their relationship with the toddler, and then  torture the toddler to death on a railway line.  Which to me indicates one of the following:

  1. The desire to do so is very, very rare and when it does occur in someone needs to be regarded as abnormal.
  2. The desire to do so maybe more common but most children of 10 are aware of right and wrong and know it would be wrong.
  3. That even if someone did want to do it they’d be scared by the consequences.
  4. That the desire to do so is rare, AND most children of 10 are aware of right and wrong and know it would be wrong.

Now, I’d argue – being a fairly average man in the street – that (4) is the reason why this sort of crime is rare.  Most kids wouldn’t even think about it.  Videos and media imagery may bring such thoughts to the heads of a few more children, but then (2) and (3) usually kick in.  And if someone gets as far as (1) then we’re looking at someone who is either mad or bad, but is undeniably dangerous.

The Bulger killers were given a lot of help in trying to rehabilitate, but in at least one of the killers, the efforts at rehabilitation seem to have failed and he’s back inside after release on licence. 

Now.  The two boys were approached when they had James with them, and lied about their relationship with him and where they were going.  They also attempted to cover up their actions.  Now, call me simple minded if you will – and I promise I won’t mind at all – but to me lying and cover up means that at least one of them WAS aware that what they had done was wrong.  And even if only one was aware, the other went along with it, rather than admitting the situation to his parents.  So he was ashamed of what he’d done – again, that frequently indicates that we know that what we’ve done is wrong.

My point is that these kids, in my opinion, knew wholeheartedly that they’d done wrong – just like the Edlington kids.  Whilst I accept that media influences and bad parenting may have contributed to both cases, the bottom line is that in both cases I believe that it is inconceivable that they didn’t know that what they were doing was wrong.

So…there is an element of bad there…possibly some mad…but definitely dangerous.  As for rehabilitation and releasing them, even on licence, I refer you again to the story of the Scorpion and the Frog which I first related here:

There’s a fable that’s been repeated in many places, about a Scorpion who wants to cross a river.  He ponders this problem for a while when he sees a frog hopping along.  He asks the frog whether it would be possible to ride on his back whilst the frog swims the river. The frog points out that the scorpion is likely to sting him on the journey and kill him.  The scorpion replies that were he to do that, then he too would drown, as well as the frog.  The frog goes along with this, and the pair start the river crossing.  Half way across the scorpion stings the frog, and as they both drown the frog asks ‘Why?’  The scorpion sadly remarks ‘It’s in my nature.’  

It’s in my nature.  Whether mad or bad, boys such as this are evil and dangerous.  Their nature would, to me, preclude them from release; not for any desire for punishment, but because they cannot be trusted not to do something similar again.  But that’s another story, and I await the bleeding hearts telling me why I am so wrong.

Blogger or marketer – your choice.

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I encountered this article in my Twitter feed today, and to be honest it bought a lump to my throat.  No, not that good sort of lump – the sort that makes you want to run for the bathroom.

Let me start by saying that I don’t get paid for blogging, and won’t be carrying adverts on the blog.  It’s so cheap to run – in the course of a year I spend less money on this baby than I spent the other night buying a round of beers in the pub.  And the time – well, I do it for the love of it.  I don’t expect to get paid for the time that I spend doing my other hobbies, so why this one?  If folks run a blog as part of a business, then so be it – that’s good practice these days.  Or even if the blog IS the business – excellent if you can do it.  All I’m saying is know what you’re doing and why you’re doing it.

A quote from the article:

“The blogosphere is where authentic conversation is happening,” said Pamela Parker, a senior manager with Federated Media, which sells ad space for an A-list roster of about 150 bloggers that includes superstars like Dooce and the Pioneer Woman, who’ve parlayed their blogs into lucrative one-woman industries.”

I think this and:

“Last summer, one blogger organized a weeklong public relations blackout in which bloggers were urged to eschew contests, product reviews and giveaways and instead get “back to basics” by writing about their lives. Another blogger replied that she couldn’t do so because the blackout fell the week of her daughter’s first birthday party, which she was promoting on her blog. With sponsors and giveaways.”

were the bits that made me reach for my sick-bag.  ‘Authentic conversations’ where a mother gets her baby’s first birthday party sponsored, for crying out loud?  Did the kids get thrown out if they weren’t drinking the right brand of fruit juice?  Come on, people!

As soon any form of advertorial, promotion or marketing gumf comes in to view, the concept of an authentic conversation goes out the window.  I’d respect people more if they just said ‘We’re here to sell.  We’d like you to write editorial items that can push our goods.  Oh, and we’ll pay you in some way’.  Or, ‘I write articles for my website that are actually promotions for goods and services’.  But this sort of double-speak?  Authentic conversations my arse.

I subscribe to a number of freelance sites where people looking for freelancers post their needs.  A common requirement is to write ‘copy’ for what are described as ‘blogs’.  A typical description is as follows:

“You must be able to obtain an adequate amount of knowledge for a specific topic, as well as generate the information necessary for that topic within the relevant market. Then write captivating and very original content about the topic (i.e. a new weight loss product.)”

If I ever get up one morning and decide that my great desire in life is to write captivating content about drugs that stop your guts absorbing fats, then I hope one of my friends will do the decent thing and take me behind the barn and shoot me.  It’s not blogging; it’s writing advertising copy. 

It’s the nature and job of advertising agencies and marketing companies to subvert to their own use any form of media; that’s what they do.  There’s nothing new in it.  We just need to look back at how the youth brands of the 90s tried to engage young people through ‘street culture’ – again claiming authenticity.  (Take a look at Naomi Klein’s No Logo) 

Blogs offer an opportunity to be truly personal and original and engage people in conversations about your life – or just tell folks about what you like, dislike, whatever – like this place.  Mass media isn’t too happy with that and will, if it’s any good, try to subvert the blogosphere like they have subverted every other form of wide reach media on the planet.

Don’t let ’em.  Run an advertising business or run a blog; know what you’re doing.  I personally hope you’ll choose to run a blog and keep that subversion out for just a little longer.