Joe's Jottings

Author: Joe

Facebook friends limited to 150 by the brain?

As anyone who’s ever heard me rant about the ‘numbers game’ side of networking – especially on sites such as Ecademy, Linked in or Facebook – will testify, I’m a great believer in quality rather than quantity, and until the software on such sites can do more for me than it currently does in terms of augmenting my memory and the cognitive abilities I apply when trying to remember ‘Is Fred interested in Mousterian Variability or is that Jill?’ then I use these sites to more conveniently keep in touch with roughly the same number of people I would via non computer based means.

So I was pleased today to read this item, suggesting that the brain has a top limit on how many people we can keep track of. It’s called Dunbar’s Number and is suggested by anthropologist Robin Dunbar to be about 150. It shouldn’t be surprising; it’s been realised for years that there are optimum sizes for small teams of between 6 and 10 people, which fits with the old military idea of the ‘Brotherhood of the table’ – the ideal size of a small, self contained, fighting unit being a section of about a dozen men. In such small teams personal loyalties develop and the team bonds quickly. Larger groupings are employed in companies, but few large companies now look to any ‘business unit’ as having more than a couple of hundred people in them, as management becomes impersonal and the whole unit becomes less effective.

I’ve held for many years, even before the advent of Internet social networking sites, that the quantity over quality brand of personal networking is more to do with train spotting, stamp-collecting or the MI5 Registry than it is to do with maintaining close and friendly business or social relationships. The numbers approach reduces everything to the level of transactions -‘What can ‘x’ do for me today?’, or ‘I need to know ‘z’, who can help me?’ Whilst this is indeed part of social relationships, the more is beautiful version of social networking makes it all there is to having a network, which is painfully sad.

The natural extension to this approach is what we’re seeing now; many ‘numbers based’ networking sites end up as platforms for the exchange of low-value ‘opportunities’ between people, which are rarely of value to the recipient. Spam may be too harsh a word, but what else can you call it? If you have a network of 2,000 people, then you’re much more likely to feel OK about ‘cold calling’ them all than you would if you had a more tightly defined network of respected confidantes, friends and valuable professional associates. Same on Twitter – it’s easy to spam 20,000 people with marketing messages in 140 characters because you simply cannot know them all. You’re working as a publisher. there’s nothing wrong with that but don’t fool yourself in to believing that your relationships with those 2,000 or 20,000 people are anything other than, in most cases, opportunities for you to push your message to them.

Of course, true relationships do develop from these large numbers of what I call ‘transactional friends’, but they enter in to the 150. The vast majority of these thousands of friends and followers seem, therefore, to be just stamps in a collector’s album.

I for one don’t want to be a collector!

January 26, 2010
Burying the bad news – it’s what Terror Alert Statuses are for!
I appreciate that I may be being overly cynical here, and will certainly feel a total idiot if the recent escalation of the UK’s Terror Alert Status actually was based in one of the threats reported here. But that’s part of the problem – unless the threat is carried through or arrests are made we will never know. We’ll hang around for 30 or 40 (or 70, based on a recent ruling) years until the Government determines that secret documents can be released and then we might find out. Unless, of course, the file’s pruned in the meantime.

The whole thing is like the story of the man who walks in to a pub and offers to sell anyone there some of his patented elephant repellent. When someone points out that there are no elephants in the town, our hero simply replies ‘Just shows how good it is, doesn’t it?’ And that’s the way it is with terrorism warnings and terror intelligence in general. If an arrest is made, great. If no arrest is made, the intelligence services can claim that continued awareness has saved the say yet again – without telling us precisely how. And, God forbid, should a terrorist attack be committed then it’s due to the fact that the intelligence services were not able to use all their resources adequately because of civil liberties issues, so can we have some tighter rules please.

It’s a great tool. Don’t get me wrong – I believe that we need a strong counter-terrorism and counter-espionage capability in the UK, along with a strong military to adequately defend this country. But I also believe in these institutions being under control and open to inspection and examination. The last decade of Bush in the White House and New labour in Downing Street has made it increasingly difficult, if not impossible, for the typical UK citizen to trust Government. It’s no longer enough for our Government to say ‘We know best’ with regard to what information is released or not released. When trust has been lost, it needs to be regained and one way in which this could be done is for the Government to tell us more of the reason as to why the terrorist alert level increases and decreases.

I’m not suggesting operational information is released; just a general warning – ‘An attack related to an airport is expected’, ‘Hijackings are being planned and may occur at any time’, etc. No doubt the authorities would suggest many reasons why this can’t be done:
- Pushing the terrorists in to launching an attack early – well, as soon as the announcement that the terror alert has increased goes out, it would surely provoke the terrorists as well.
- Scaring terrorists off – and this is a bad thing?
- Disrupting investigations – the idea of counter-terrorism is to disrupt terror attacks and catch or kill terrorists. If an investigation is under way and those under investigation suddenly start running around like scalded cats, then again it must indicate that the attack has been disrupted.
I genuinely cannot see how telling us more could hurt matters; it would begin to rebuild lost trust and realistically terrorism will never be defeated unless state and citizen trust each other. Reducing the Fear, uncertainty and Doubt associated with the current method of attempting to alert UK citizens about terror attacks must be a good thing….unless…..

Well…unless the FUD is a necessary requirement that can be used to distract us from ongoing issues in our country’s governance? It could be coincidence that we are now sitting at ‘Severe’ when the following are issues in the news:
- Blair will be questioned at the Chilcot Inquiry this week.
- Information from the Inquiry suggests that legal advice was given to the Government that the war in Iraq was illegal.
- Papers to do with the death of Dr David Kelly to be kept secret for 70 years.
- Gordon Brown will be questioned at the Inquiry before the UK Election.
- The Foreign Office is being forced to deny that some anti-terrorism projects are being cut.
Perhaps a ‘Severe’ anti-terror warning is just what the Government needs to try and distract us right now….
January 25, 2010
Moral relativism and evil

moralityFirst of all, for anyone unaware of the news stories about the two pre-teen thugs from Edlington who tortured and abused two little boys, here’s a link to the story. Now, I passed a comment online that I regarded the two perpetrators as evil. I didn’t state they should be hung, drawn and quartered, thrown to wild animals, etc. Just that they were evil.

Now, the definition of evil from a dictionary I have nearby is “morally bad or wrong; wicked; depraved; resulting from or based on conduct regarded as immoral”. I think that the behaviour of the thugs could be described as evil under that definition. And I’m sorry, I may come over as a roaring thunder-lizard of reactionary, non-politically correct thought but I’m afraid that someone who does evil things is, until they reform, evil. And there appears to be no indication that these boys have shown any regret, repentance or even any sort of apology for what they did. From past evidence, it would appear that the only emotion they have felt is the dismay at being caught.

I was quite surprised (whether I should have been or not) when someone came back and questioned whether it was right to call them evil, and other suggestions were made about whether the boys themselves were victims of their upbringing and background. I have to say that the upbringing of these individuals is shocking depressing, but the one thing that separates human beings from animals is that between stimulus and response we have the capacity for choice. And it is in that moment of choice – that instant where civilised behaviour, conscience and sense of right and wrong operates – that the determination to be evil is made.

The fact that some folks believe that whether a behaviour can be evil or not based purely on circumstances I find to be rather disturbing. The idea that different moral truths hold for different people is called Moral Relativism, I don’t have any time at all for it. Not too long ago I posted on here about the dangers of peering in to the Abyss. These boys seem to be the products of such an activity, aided and abetted by our own culture. Whatever the cause, I don’t honestly see how anyone can look at their behaviour and say it is anything other than evil, and a moral relativist approach to these matters helps no one except the perpetrators and apologists for them. I’d go further; it actually promotes repeat behaviour; by failing to come down firmly about an issue and say that ‘that behaviour is wrong’ or ‘that behaviour is evil’ we provide a moral and ethical grey area.

I don’t believe we should be ashamed to state that something is evil. As CS Lewis pointed out in his work of Christian apologetics ‘Mere Christianity’, the vast majority of human beings seem to have a built in feel for what’s right and wrong, what’s good and evil. As a Christian I try not to judge; I’m far from perfect, after all, but I do believe that there is a ‘line in the sand’ which we can draw in absolute moral terms, and it’s the edge of the abyss I wrote about above. Moral Relativism takes away the sharp drop, building steps for us all to walk down in to the abyss. And for that reason it should be shunned.

January 24, 2010
Why this US Supreme Court Ruling affects ALL of us.
Sometimes the stuff that changes the world starts quietly. On September 9th, 2001, Ahmad Shah Massoud, leader of Afghanistan’s Northern Alliance, was assassinated in a suicide bombing. A few months previously he’d warned the West that a major terrorist atrocity was on it’s way, and it was thought that the assassination by supporters of the relatively unknown Osama Bin Laden might be payback. Two days later, after the attacks on the US, it began to look like the assassination was part of the same plot, designed to remove a major opponent of the Taliban regime.

The world hasn’t been the same since. Billions of dollars spent and lost in destruction, millions of lives lost or damaged.

On 21st January, 2010, the US Supreme Court voted 5-4 in favour of allowing unlimited Corporate and Union Campaign contributions in campaigns for President and Congress. Go take a look. No matter where you live in the world, it’s pertinent and relevant. What happens in the process of US Governance has a massive impact on everyone in the world, because of the sheer scale of US influence. This ruling now allows:
- Corporations and Unions to spend their funds on producing campaign advertisements.
- Issue related advertisements to be allowed to be aired right up to an election.
The legal decision was drafted in terms of the First Amendment to the US Constitution, that refers to freedom of speech and expression. One of the judges basically stated that the existing laws banning theabove effectively stifled free speech and expression. I guess that Corporations and Trades Unions here are being regarded as living, breathing entities with Constitutional rights. The cynics amongst us (me included) might argue that this effectively enshrines those Constitutional rights to those who have big enough wallets to by the advertising time….

Whatever the legal reasoning, this means that the special interests of organised Labour and of major Corporations will have the ability to use their resources to promote their special interests, target particular candidates they don’t particularly like, promote special interest laws – basically buy political influence. And who buys political influence in the US, effectively buys it across much of the so-called ‘Free World’.

This is scary; the potential budgets available to these organisations would allow them to buy up advertising right, left and centre, thus effectively censoring any alternative points of view. And it’s almost inevitable that the interests and demands of a corporation are likely to be rather different to that of the electorate as a whole. It’s very scary. This could very easily be the start of a new world in which the political mindset of the US is set even more heavily by the big Corporations and special interest groups.

Take a good look around you. Your world just changed.
January 23, 2010
Obscene – selling useless bomb detectors to Iraq

Today is a bad day for anyone who likes the idea of integrity and common decency.   Take a look at this news story from the BBC about the ADE-651 bomb detector. This baby sells for up to $40,000 a pot and has been sold extensively to Iraq. So extensively, in fact, that the Iraqi authorities bought $85 million dollars worth of them. So, what do you get for your money? Some sort of hand-portable spectrometer that can detect explosives residues, perhaps something like the GSS 3000? Or maybe an EVD3200, particular noted for it’s ability to detect the ‘popular’ terrorist explosive TATP?

Not really. You get a gadget described here.  Basically something that supposedly works according to no widely accepted scientific principles from a company who were, at the time of writing, under official investigation.

The method by which these devices are supposed to work is akin to dowsing; now, don’t get me wrong. I’ve seen dowsing work and as a technique for certain things it can be pretty effective. But to be honest, this doesn’t appear to be one of them. that’s not just my viewpoint – whether the ‘new age’ science that is reportedly behind this box of tricks is effective or not I have no idea, but when they can’t detect a bag of fireworks a few feet away, then the detector certainly seems to have some major failings.

So….the Iraqi authorities pay $56,000 a shot for something that doesn’t work, that uses techniques that the FBI warned didn’t work a decade ago.   These gadgets are a widely used tool at roadside checkpoints in Iraq, and one has to wonder how many bombs they have let through. The buck for this sort of thing is a pretty enormous one; apart from the company selling the device, there are the people who’ve requisitioned it, the people who OK’d the purchase, right up the line. Is it possible that no one, anywhere, in this process actually got one of these gadgets out of it’s box and tested it by the simple expedient of having a couple of squaddies who’d been handling explosives walk past the sensor?

If that didn’t happen, then it’s an abysmal dereliction of duty. If these tests were done and the device passed, then we need to ask about the tests that were carried out; if the tests were apparently passed when other tests have not suggested that the device is effective then it looks like incompetence of an incredible level. If the tests were failed and the results ignored, then it’s gross negligence or fraud.

The problem is that people DIE when these gadgets don’t work. It’s believed that the vehicles involved in some of the recent car bombings in Iraq have gone through checkpoints that may have relied on these devices to check equipment. A non-working security device is the worst of all possible worlds; it doesn’t work but if it doesn’t indicate it’s not working then it gives false security. The reported failures of this gadget ‘in the field’ where many people know it’s as much use as a chocolate fireguard have been blamed on the operators – talk about adding insult to injury.

How many explosives sniffing dogs could be provided with this money? Or real explosives detectors? Somewhere along the way someone is making some serious money flogging something that couldn’t cost much more than a hundred quid a time to make for $56,000.

And I hope that if found, that someone rots in Hell.

January 22, 2010
The dumbing down of Twitter starts here?

I’ll admit it. Deep within me is a snob. As far as I’m concerned, the online world started heading down hill when you no longer had to know how to install a full TCP/IP stack to use the Internet. Most online discussion forums should, in my opinion, have an intelligence test before you’re allowed to post on them – basically the ability, for an English language website, to string together English sentences without text speech or foul language is a good starting point. OK…where was I….oh yes.

Seesmic, the company who produce the popular Twhirl Twitter application, are producing an application that they basically believe will bring Twitter to the masses of online users who are yet to Tweet. The software has been endorsed by Twitter and developed in collaboration with Microsoft, who may be planning on installing it as part of Windows. The program, called ‘Look’, is designed to be used by people who’re not currently tweeting and who may not feel that they have much to say – looking at it I’d say that it appears that twitter are starting to commoditise their platform – increase the numbers of users and volumes of traffic prior to some efforts towards monetisation of their network. In yestreday’s piece about BlippyI mentioned the ‘database of intentions’; perhaps Twitter are looking towards a massive increase in numbers of users to swell the flow of data that can be used to generate another part of this database. Twitter’s traffic / user levels have also been flat for a while – perhaps twitter see this move as a means of breaking through the current plateau and getting things moving again before the next new thing comes along.

Now, as you can gather from the title I have a few issues with what’s happening. To some people, the idea of ‘dumbing down’ Twitter may sound daft – after all, many folks think it’s pretty dumb already – so let me explain what I mean. Twitter is a platform that carries messages which users can filter and hence determine what they see. In principle, therefore, a large influx of new people shouldn’t necessarily change the culture too much; after all, people filter which Tweets they see. If Twitter does become a hotbed of text speech and obscenity (OK, even more than now! 🙂 ) then it shouldn’t affect most of us because we can filter out the noise. This is a different proposition to spam email or discussion Forums where the signal to noise ration – i.e. the amount of good stuff compared to the dross – does decline radically when larger numbers of users come on board.

However…all this new traffic will be using Twitter’s infrastructure, and unless the twitter infrastructure is improved I can see many more occurrences of the ‘Fail Whale’ in the months after the introduction of this new package.

As for the dumbing down; I am concerned; if Twitter are going in this direction to play the ‘numbers game’ then I can see good content becoming harder and harder to find. Twitter’s search facilities are pretty poor; using them to search through large amounts of juvenilia for the valuable nuggets of content is not going to be easy.

January 21, 2010
Blippy – how do you feel about sharing your purchases?

I recently commented on whether Web 2.0 had ‘jumped the shark’ in terms of strange applications, and also remarked on whether the biggest threat to online privacy was ourselves. However, I don’t think I was prepared for Blippy – a web site that allows you to share details of products and services that you’ve bought via different routes– Amazon, iTunes, Mastercard, Visa, etc. Now this I find very weird and, dare I say it, slightly compelling viewing. The system was on an invite only basis until late last year, but now seems to be open to all comers.

It’s sort of like the online version of being in the check out at the local Morrisons Supermarket and peering in to the basket of the person next in the queue. I took a look on the site and randomly selected a user. From 5 minutes looking at their recent transactions I was able to work out that they either lived in San Francisco and had recently traveled to New York (or vice versa), that they had a baby / toddler, that they’d done some DiY recently and various other aspects of their lives based on the purchasing records that they were willing to share.

Now, there’s nothing here that falls in to the ‘blackmail’ category, and I’m quite sure that people using Blippy would keep their ‘special’ purchases off of the system, but to be honest I do find it a rather strange thing for someone to want to do. Maybe I’m just old. It wasn’t long ago that people were protesting about the use of RFID tags in goods to track our shopping behaviour in shopping malls; now we seem to be falling over ourselves to give the information away for free, along with the amounts spent!

The Blippy owners said last December that they weren’t yet sure how to monetise the project. Well, I think they were being rather disingenuous because it appears that Blippy have joined forces with the people who bought you the (now scrubbed) Facebook Beacon project. And then there’s the very direct link between the data that Blippy collects and what has been called the ‘database of intentions’ – data that allows the prediction of buying activity based on past behaviours. You have a large collection of data on buying habits; you have an individual with a recent history of purchases; it’s a relatively trivial software process to take the individual’s list and use the collection of data to predict what other items might be of interest. You can then contact businesses in those market sectors with what is at least a warm prospect for a sale.

Blippy is again an interesting example of how people are willing to put lots of information in to this ‘database of intentions’. Their lack of concern about their own privacy impacts upon us all by making it easier to predict our behaviour even if we only ‘leak’ small amounts of data.

January 20, 2010
Is ‘elf and safety’ destroying community responsibility?

The other day I was browsing the online edition of the Sunday Times and came across a brief quote from Jeremy Clarkson :

“I mean, if you really want to serve the nation, you could stop whining about the council gritters and shovel some snow off a school playground yourself.”

This set me thinking back to when I was a child. Yes, we had bad winters back then and one of the things I remember clearly is being equipped with a shovel and sent out to clear our garden path of snow, then clear the stretch of the causeway from our gate to the next door neighbour’s fence post. I think that part of it was probably a maternal exercise in keeping me busy, but it seemed to be an activity that was done by a number of householders and shop keepers in the town where I lived.

As I got older, it seemed to happen less, and then somewhere along the way I heard that one of the reasons why people no longer did this was that by clearing the causeway you laid yourself open to being sued if someone slipped on your clear patch. Leaving the causeway to the tender ministrations of the local council didn’t leave you open to this risk. Whether this is true or not I have no idea, but it seems to be widely believed.

Moving on a few years, one day I was walking past the gates of the local maternity hospital when I noticed a chap, rather worse for wear, sitting bleeding in the church-yard next door. I poked my head in to the hospital lobby and mentioned it, expecting a nurse to perhaps pop out to take a look. Instead, I was told that I would have to call 999 and a nurse couldn’t be made available because ‘it wasn’t their job and they might have problems if someone sued’.

Have you noticed an emergent pattern here? Don’t do anything that might be helpful to people in your community – what you might call exercising community responsibility and your part of what was once called the ‘social contract’ – because you may get sued. There’s also the call to ‘Elf and Safety’ – that’s the thing that’s been used in the past to prevent the collection of extra bags of rubbish from the roadside – it’s against health and safety regulations for the bin men to lift the bags. People wishing to volunteer for charity work may have to have a Criminal records Bureau check because of the small risk that they may be a child molester. Again – something of a breakdown between local government and citizen and community.

Which brings me to my point – are Health and Safety and the generally risk averse culture we seem to have generated over the last 15 years or so – unsurprising mostly the ‘Big Nanny’ years of New labour – leading to a breakdown in community greater than anything managed by Thatcher in her years in charge? The general expectation in society has become ‘someone will deal with it’ – usually the Government, Local Council, ‘them’. This may work well when ‘they’ are actually delivering the goods, but today this is becoming less and less common. More often than not central and local government. along with big business, the banks, etc. are failing to deliver whilst at the same time legislating to prevent us from helping ourselves.

Folks – you centralists can’t have it all ways. If you wish to control all aspects of our society then deliver the goods. If you can’t deliver, then stop playing ‘dog in the manger’ and allow us to start helping ourselves.

Because we will help ourselves, soon. With or without your agreement.

January 19, 2010
Social Media Bubble….here we come!

Are we heading for a ‘speculative bubble’ effect in the portions of the media and IT economy that are tied up with Social Media and Social networking? Regular readers will know that I’m something of a cynic about the importance of Social Media and Social Networking; whilst it’s clearly an important aspect of marketing for the future, I am rather concerned about the importance that the ‘industry’, if we can call it that, applies to itself.

Take the following article, from a Canadian newspaper, for example. Real world businesses are still doubting the importance and relevance of Social networking and Media to their ongoing business activity. Unsurprisingly, the practitioners are effectively saying ‘Ignore us and you’re doomed, doomed I tell you! Doomed!’ Now, some of us who were out of school in the late 1990s can probably remember the comments made by a number of folks with possible vested interests that anyone without a web presence would be out of business within 5 years. What actually happened was that within 5 years a lot of web companies were out of business, and many businesses with no web presence or strategy whatsoever were going along quite happily.

Just because you find something sexy and interesting doesn’t mean it’s important; passion is a wonderful thing to have but one also needs to be pragmatic along with it. In a recession, surely any business is likely to be most interested in keeping existing customers and is likely to be playing a ‘safe hand’ with it’s resources. It’s unlikely to want to adopt techniques that it’s customers may not actually be aware of or care about. There is absolutely no point in extensively using social media and social networking technologies if your customers are not aware of them! It’s rather like advertising in French when you have no one in France reading the ads!

The arrogance of Social Media zealots in assuming that real businesses are lagging behind is astonishing; surely Social Media / Networking is a support function for most companies, part of marketing and advertising. It’s not as disruptive a technology as the web itself is, and shouldn’t be treated like it is. Take a look at this definition of a bubble – the phrases that immediately struck me were “emerging social norms”, “positive feedback mechanisms”,”they create excess demand and production”. I think it’s fair to say that we’re seeing all these effects.

In addition, it’s difficult to value the Social networking / Media market place and individual services and companies within it. And then we have the other issues often associated with bubbles:

Moral Hazard– how much of the market place is supported by ‘other people’s money’ – if supported mainly by VC capital then companies may take risks that they wouldn’t take with their own money.

Herding– the more folks who say it’s good, the more the markets are likely to follow.

All in all….I think a ‘correction’ to the emergent Social Networking and Media sector is likely. And then we can get back to realistic use of this technology as part of an integrated marketing strategy for businesses.

January 18, 2010
Bust the brainy kids – you know it makes sense!

Although this little gem of a story happened in the US, I have no doubt that given a few more months it’s likely to happen here. Well…I don’t know…at least the Yanks encourage science and technology enough to actually organise things like science fairs… However, back to the story. Smart kid builds a motion detector from some electronic bits and puts it in a bottle. Bottle is picked up, sensor triggers. Cool. Good future ahead of a bright kid like that – some technical education, quite possible a Gates or Jobs of the next generation…

That would be what I would be saying were I not living in Stupid World, where the kid’s teacher called in the FBI and the bomb squad, put the whole place on lockdown and suggested the kid and his parents needed counselling. Hello? WHO needs counselling? If this is the standard of management that is present in US schools then God help them. At a time when we need to encourage bright thinkers and hopefully generate a new generation of technologists, scientists and educators that can get us out of our current hole, this dimwit sets in motion a series of events that will probably encourage the kid to never show initiative again and stick to playing X-Box games and watching TV until he can graduate to drinking beer, playing X-Box games and watching TV.

Tragic.

I was like this as a kid – fortunately with one exception I had support from my teachers, and always had support (or at least quiet acceptance!) from parents, aunts and uncles and in latter years my wife! I built radios, movement sensors and any number of electronic gadgets. I accidentally jammed local TV sets whilst working on a radio control gadget, generated more smells than I could shake a stick at and learnt more about science and technology in my own time than I probably did at school.

Today, with what appears to be terror hysteria in the US and ‘Elf and Safety’ silliness in the UK it’s increasingly difficult for proper ‘hands on’ science education to be done. We really should be working hard to encourage this sort of practical approach to science and technology, both in in schools, colleges and via technical hobbies such as the practical approach fostered by amateur radio, robotics, astronomy, etc. Unfortunately the UK does not seem to be doing this through educational policy. This item from a few years ago points out exactly what is wrong with modern science education in the UK – it’s too wishy-washy and based around social awareness and ‘scientific literacy’ whilst moving away from teaching separate science subjects and encouraging education in the ‘basics’ of science – the scientific method, practical lab work, etc.

Whilst the literacy and social awareness issues are important, it’s critical that they are secondary to a scientific education that prepares our future scientists and technologists by educating them in basic, practical science and technology, so that they can approach the more advanced stuff from a position of having firm foundations. I hear all the voices saying that it’s important to engage students with science; but there is absolutely no point at all in engaging students in a watered down, multi-media based representation of some of the most practical and critically important subjects around.

January 17, 2010